The Follow Up Boss alternative that includes your website, content, and email engine — not just the CRM.
Follow Up Boss is a great CRM — purpose-built for inbox + pipeline workflow. The solo agents we hear from typically pair it with a separate website builder, email-marketing tool, AI writer, and landing-page tool — a stack that often runs $200–$400/mo on top of FUB. MyAgentFlow bundles all of those into one account for $99/mo.
- Follow Up Boss (Grow, annual)~$69/mo
- Website builder + domain$20-50/mo
- Email marketing tool$30-80/mo
- Landing-page tool$30-80/mo
- AI content writer$30-80/mo
- Total$180-360/mo
- • CRM with lead scoring + intent tagging
- • Branded website + landing pages
- • Lead magnet builder (AI-written PDFs)
- • Email engine via your own Gmail/Outlook
- • AI content for every surface, in your voice
- • Month-to-month, no contract
Feature comparison
| Feature | Follow Up Boss | MyAgentFlow |
|---|---|---|
| CRM with lead scoring | ✓ Deep | ✓ |
| Phone dialer + texting integration | ✓ Built-in | Roadmap |
| Inbox sync (Gmail / Outlook) | ✓ | ✓ |
| Lead routing / round-robin | ✓ Advanced | Team plan only |
| Branded website | — | ✓ Included |
| Landing pages + capture forms | — | ✓ Included |
| Lead magnet builder (PDFs) | — | ✓ AI-written |
| AI content writer (drips, social, magnets) | — | ✓ Built-in |
| Monthly newsletter (auto-drafted) | — | ✓ |
| Bilingual content (English + Spanish) | — | ✓ Every surface |
| Fair-Housing-safe AI guardrails | N/A | ✓ |
| 3rd-party app marketplace | ✓ 250+ apps | Limited |
| Power-user features (custom fields, etc.) | ✓ Extensive | Pragmatic |
| Buyer + seller pipeline ($ + commission) | ✓ Custom pipelines | ✓ Split by side + goals |
| Customizable reports + per-side goals | ✓ Reports + goals | ✓ Custom tiles + per-side goals |
| Calendar sync to your phone (.ics) | ✓ Google Calendar sync | ✓ Subscribe + reminders |
Why bundled matters in real estate
FUB's pitch is "we're the best CRM, plug everything else in." The "everything else" is where solo agents lose hours every week. A captured lead lands in FUB but the confirmation email is sent by your separate email tool, which has no idea what page they came from. Your landing-page builder doesn't pass UTM tags into FUB cleanly. Your AI writer doesn't know your past clients' names. Each tool is fine; the seams between them are where the time goes.
MyAgentFlow's premise is that a solo agent doesn't need the best of each — they need one account that knows everything. Lead lands → confirmation email goes out in your voice → 5-email drip kicks off referencing the magnet they downloaded → contact appears on your dashboard with source + score already filled in. No glue code, no UTM debugging, no monthly "why didn't this sync" calls to support.
When Follow Up Boss is the better choice
If you're already running 200+ active leads through a refined process, you have a team running the dialer 6 hours a day, and your power-user needs are around custom fields, lead-routing rules, integrations with 8+ vendors, and call/text logging, FUB is purpose-built for that and we are not. MyAgentFlow is built for the solo agent who wants a marketing engine + a CRM that doesn't fight them — not a deep sales-pipeline operator stack. Pick the one whose center of gravity matches yours: pipeline-ops (FUB) or marketing-engine (MyAgentFlow).
What $99/mo includes
- Branded website — hero, about, services, FAQ, SEO meta. Custom domain supported.
- CRM — contacts, intent tags, lead score, source attribution, manual + auto capture.
- Email engine via your inbox — connect Gmail or Outlook so replies come back to you.
- 5 starter drip campaigns — Interested Buyer, Seller, Investor, Moving Up/Down, Credit Fix.
- 8 holiday + birthday campaigns — pre-seeded. ~47 emails ready before you start.
- Monthly newsletter — AI-drafted 3 days before send, you approve.
- Lead magnets + landing pages — PDF + capture page generated together.
- Social-post drafts — Facebook, Instagram, LinkedIn. Copy & paste today; direct publish on roadmap.
- Bilingual content — every surface outputs English, Spanish, or both.
- Fair-Housing-safe AI — the platform refuses to invent stats, awards, or testimonials.
Try it before you stack.
Free trial. No credit card. AI builds your home page, lead magnet, landing page, drip, newsletter, and social posts in ~3 minutes. If your current FUB + 3 other tools is doing better, walk away.
Start free trial →Follow Up Boss is a trademark of Follow Up Boss, Inc. MyAgentFlow is not affiliated with, endorsed by, or sponsored by Follow Up Boss. Pricing figures are based on publicly listed prices as of 2026; actual pricing may vary by plan tier and promotions.